Paid client work · Home services · 2026
A problem you can see.
Cooper Total Air Solutions needed a social-first ad that made an invisible home-maintenance problem impossible to ignore.
The brief
Make the invisible impossible to ignore.
Air-duct buildup is hidden until a technician opens the system. The creative needed to turn that reveal into an immediate advertising moment while keeping Cooper’s service, phone number, location, and Black-owned identity clear.
The idea
“This came out of your house.”
The headline creates the reaction before the viewer reads another word. The homeowner’s expression, the technician’s action, and the debris do the explaining, so the problem is understandable in a single glance.
The motion
Built to stop the scroll.
The vertical animation gives the reveal time to land, then holds the service and contact details long enough to act on them.
The system
One clear idea, shaped for the feed.
The same core scene was adapted across a feed-ready composition and a full-height vertical format, preserving the campaign’s hierarchy rather than simply resizing it.
Client testimonial
“I’m extremely impressed with the motion poster created by Broken Sound. It’s creative, professional, and eye-catching. They brought my vision to life with amazing visuals and smooth animation. I highly recommend their services to anyone looking for high-quality, impactful advertising design. I’m now a customer for life! Thank you, Leah!”Cooper Total Air Solutions
Commissioned client work. Published with the client’s permission. No performance claims are presented.